Rebranding and relaunching ELEV8ED USC's summer zine, The Pizza Pages. The original publication (*) was created in 2013 and lived shortly as a printed series highlighting summer skatewear trends, local artists and musicians. In 2016, I led a team of designers to reprise the zine and reformat it into a digital publication published solely for Instagram. Three young creatives were chosen to highlight their work and share their thoughts on business, design, and life as young starters. Creative Direction / Social Media / Marketing — 2016
Team: ELEV8ED Urban Supply Company — Art Director: Audrey Pray Jr. — Motion Graphics: Oby Okoye — Marketing & Project Management: Mark Redman
In working with the ELEV8ED team, The Pizza Pages project sought to answer these questions: How can we elevate the experience of a print publication while maintaining the accessibility and interactivity of digital media? How can we provide a breadth of written content in today's culture of immediacy? What are the true needs of millennials? How can we provide content that meets these needs while avoiding the pandering tone often associated with millennial marketing?
follow for more @ThePizzaPages on Instagram