A range of experiential design projects, digital content creation, and conceptual shopper marketing campaigns created during my contract at The Coca-Cola Company. Art Director — 2017-2019
SPRITE LYMONADE BRANDING & OOH
Collaborated with a fantastic team of designers to create branding, language, and strategy around Sprite’s 2019 launch of their new flavor, Sprite Lymonade. Our initial strategy was rejected but its skeleton was used to build OOH advertisement, posters, window clings, etc. Our Sprite partners loved those designs so much they were adapted into additional campaign merch and limited edition merch. Art Direction / Graphic Design / Copywriting / Print Production / Presentation Design / 2019
Creative Director: Thomas Manley / Design & Strategy: Isaac Brooks, Darryl White / Copywriter: Demetrius Hill
COCA-COLA INSTALLATION AT MERCEDES BENZ STADIUM IN ATLANTA
Partnered with Atlanta’s Scenario Customs and Baker Digital to build a brownstone-styled, 80-foot installation inside the city’s Mercedes Benz Stadium. Our project scope included concepting the design, build-out, and production of the video content placed in the building’s windows. Art Direction / Film Director / Editor – 2018-2019
Creative Director: TJ Georgecink - Production: Scenario Custom Scenery (*) – Photography & Videography: Erkan Cetin - Digital Production: Baker Audio Visual (*) - Models: Isaac Brooks, Thomas Manley & Catherine Perry
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COCA-COLA’S 3D TIMES SQUARE BILLBOARD — ART DIRECTION / 2017-2018
Content creation for Coca-Cola’s Thanksgiving, Christmas, and New Year’s content on their 3D Times Square Billboard.
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COCA-COLA REFRESH THE FEED CAMPAIGN
Partnered with Coca-Cola's Social Center for their #RefreshTheFeed campaign, an initiative designed to restock the world's social media with optimism and positivity. If you haven't seen it, be sure to check out their Instagram, Facebook, and Twitter! "Find Joy" ✌Content Creation / Art Direction / Graphic Design – 2018
Copywriting: Demetrius Hill / Motion Graphics: Thomas Manley
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Partnered with TJ Georgecink and Ashley Donohue to redesign the Coca-Cola concession station inside the L.A. Staples Center. Our project scope included concepting the design and build-out. Art Direction / Experiential Design – 2019
Creative Director: TJ Georgecink / Production: Ashley Donohue (*) / Photography: Rob Kalmbach (*)
COKE SPECIALTY SODAS — ENVIRONMENTAL DESIGN
Redesigning and reconceptualizing the standing displays for Coca-Cola's specialty soda brands. Our task was to provide a break from retail clutter by enhancing the buying experience of millennials searching for new beverage flavors. Art Direction / Concept Design / Experiential Design — 2016
Team: Anthem Worldwide — Industrial Designer: Blair Hasty — Copywriter: Lisa Lipkin-Balser
DUNKIN DONUTS ICED COFFEE NATIONAL CAMPAIGN
Coffee shouldn’t be complicated. But somewhere between Italian-sizings and enormous espresso contraptions, the simple has become complex. For the Dunkin Donuts’ new iced coffee campaign, our team knew straight-forward messaging is what would set this product apart from its competitors so, we kept it simple. Harkening back to Dunkin’s Bostonian roots, we took a note from that “no nonsense” attitude to build a strong brand voice. We coupled this punchy tone of voice with a less is more” design approach to create a distinguishable suite of ads in time for a national campaign launch. Art Direction / Graphic Design / Photo Retouching / Strategy / Copywriting — 2017-2018
Creative Direction & Copywriting: Alex Russell (*) & Josh Cannon / Creative Direction & Design: Stephen Mcmennamy (*)
Art directing and designing for Sip&Scan, a new platform hosted by The Coca-Cola Company. Launched in 2017, this platform is built to enhance the consumer experience by providing rewards, perks, sweepstakes, and (with our support) games . In it’s nascent stage, we were briefed to design short, snackable content for 12 Coke brands: Fanta, Coke TM, Powerade, Dasani, Fuze, Sprite, Barqs, and Mello Yello. For each brand, We pitched, created, and produced each game 4 gaming styles: